Sports Marketing Jobs in Minneapolis

Sports marketing jobs in minneapolis

Minneapolis, known as the “City of Lakes,” is not only home to a vibrant sports scene but also offers exciting opportunities for those looking to pursue a career in sports marketing. With professional teams like the Minnesota Vikings, the Minnesota Timberwolves, and the Minnesota Twins, Minneapolis has a strong sports culture that makes it an ideal location for sports marketing professionals.

Whether you are a recent graduate looking to break into the industry or an experienced marketer looking for a new challenge, Minneapolis has a variety of top sports marketing jobs to help you kickstart your career. From working with professional sports teams to marketing agencies specializing in sports, Minneapolis offers a range of opportunities to suit different interests and skill sets.

One of the advantages of working in sports marketing in Minneapolis is the close-knit sports community. The sports industry in Minneapolis is known for its collaborative and supportive network, allowing professionals to connect with industry leaders, attend conferences and events, and stay up to date with the latest trends and innovations in the field. This sense of community not only fosters professional growth but also provides a unique opportunity to build relationships with like-minded individuals passionate about sports marketing.

Furthermore, Minneapolis is a city that values innovation and creativity. As the sports industry continues to evolve, Minneapolis embraces new technologies and strategies, providing sports marketers with the platform to experiment, learn, and create impactful campaigns. From digital marketing and social media to experiential marketing and sponsorship activations, Minneapolis offers a dynamic environment where professionals can push boundaries and make an impact in the sports marketing industry.

If you are passionate about sports and marketing, Minneapolis could be the perfect city to launch your sports marketing career. With its vibrant sports culture, supportive community, and innovative mindset, Minneapolis has become a frontrunner in the sports marketing field and offers numerous opportunities for both personal and professional growth. So take the leap and explore the top sports marketing jobs in Minneapolis – your gateway to success awaits!

Top Sports Marketing Jobs in Minneapolis


Minneapolis is a vibrant city that offers a wide range of opportunities for professionals in the sports marketing industry. Whether you have experience in marketing or are just starting out, there are numerous job options available to help you launch a successful career in this field.

1. Sports Marketing Coordinator

As a sports marketing coordinator, you will be responsible for assisting in the planning and execution of marketing campaigns for various sports teams and events. You may be involved in conducting market research, developing promotional materials, coordinating social media campaigns, and analyzing the effectiveness of marketing strategies. Strong organizational and communication skills are essential for success in this role.

2. Sponsorship Sales Executive

As a sponsorship sales executive, you will be responsible for generating revenue through the sale of sponsorships for sports events and teams. This may involve prospecting and sourcing potential sponsors, negotiating contracts, and maintaining relationships with existing sponsors. Strong sales and negotiation skills are a must for this role, as well as the ability to develop and deliver persuasive presentations.

3. Digital Marketing Specialist

3. Digital Marketing Specialist

In the digital age, online marketing is crucial for any sports organization. As a digital marketing specialist, you will develop and implement online marketing strategies to promote sports events, teams, and merchandise. This may involve managing social media accounts, creating and optimizing website content, and analyzing digital marketing campaigns. Proficiency in digital marketing tools and platforms, as well as strong analytical skills, are key for success in this role.

4. Event Marketing Manager

As an event marketing manager, you will be responsible for planning and executing marketing strategies for sports events. This may involve developing promotional campaigns, coordinating advertising efforts, managing media partnerships, and analyzing the success of marketing initiatives. Strong project management skills and attention to detail are essential for success in this role.

5. Brand Manager

As a brand manager, you will be responsible for developing and implementing strategies to build and maintain the brand image of a sports organization. This may involve conducting market research, developing brand guidelines, managing advertising campaigns, and monitoring brand performance. Strong creativity and strategic thinking are crucial for success in this role.


Minneapolis offers a variety of exciting sports marketing job opportunities that can pave the way to a successful career in the industry. Whether you are interested in coordinating marketing efforts, selling sponsorships, managing digital marketing campaigns, organizing events, or building a brand, there are numerous options available to suit your interests and skills. Start exploring the possibilities and take your first step towards a rewarding career in sports marketing in Minneapolis.

Opportunities for Your Success

Minneapolis offers a wide range of opportunities for success in the sports marketing industry. With a thriving sports scene, including professional teams and a vibrant sports culture, there are plenty of options for those looking to make their mark in this field.

1. Professional Sports Teams

Minneapolis is home to several professional sports teams, including the Minnesota Vikings, the Minnesota Timberwolves, and the Minnesota Twins. These teams provide opportunities for sports marketers to work directly with athletes, develop marketing campaigns, and promote game days and events.

2. Sports Agencies

There are also numerous sports agencies in Minneapolis that represent athletes and provide services such as marketing, endorsements, and brand management. Working for a sports agency can be a great opportunity for sports marketers to gain experience in the industry and work with high-profile clients.

3. Event Management

Minneapolis hosts a variety of sporting events throughout the year, including marathons, golf tournaments, and skiing competitions. Event management companies in the city offer opportunities for sports marketers to plan and execute these events, from marketing and promotion to logistics and operations.

4. Sponsorship and Brand Partnerships

Many companies in Minneapolis have sponsorship and brand partnership opportunities with local sports teams and events. Working in sports marketing in Minneapolis provides the chance to work on developing and managing these partnerships, creating mutually beneficial relationships between brands and sports organizations.

5. Sports Media

5. Sports Media

Minneapolis has a vibrant sports media scene, with numerous radio stations, TV networks, and online platforms dedicated to covering local sports. Sports marketers can find opportunities in sports media organizations, creating and managing marketing campaigns, and working on content creation and distribution.

6. Sports Technology

6. Sports Technology

As technology continues to play a significant role in the sports industry, there are increasing opportunities for sports marketers in areas such as sports analytics, fan engagement platforms, and virtual reality experiences. Minneapolis is home to several sports technology companies that offer exciting opportunities for those interested in this field.

Whether you’re interested in working directly with athletes, planning and managing events, developing sponsorship partnerships, or utilizing technology to enhance the sports fan experience, Minneapolis has a wealth of opportunities for success in the sports marketing industry.

Thriving Sports Industry in Minneapolis

Minneapolis is home to a thriving sports industry that offers a wide range of exciting job opportunities. With renowned teams, state-of-the-art facilities, and a passionate fan base, Minneapolis has become a hub for sports marketing professionals.

Professional Sports Teams:

  • The Minnesota Vikings, an NFL team, play at the U.S. Bank Stadium, a state-of-the-art facility that hosts other major sporting events and concerts.
  • The Minnesota Timberwolves, an NBA team, play at the Target Center, which also hosts major concerts and events.
  • The Minnesota Twins, a Major League Baseball team, play at Target Field, a beautiful outdoor stadium.
  • The Minnesota Lynx, a WNBA team, play at the Target Center and have achieved great success in recent years.

College Sports:

Minneapolis is also known for its strong college sports scene. The University of Minnesota Golden Gophers have highly competitive NCAA Division I teams in football, basketball, hockey, and other sports. These teams have a dedicated fan base, and their games attract large crowds.

Sports Marketing Opportunities:

The thriving sports industry in Minneapolis offers a range of job opportunities in sports marketing. Some of the top sports marketing jobs in Minneapolis include:

  1. Sports Marketing Manager: Responsible for developing and implementing marketing strategies for sports teams or sports-related brands.
  2. Sponsorship Coordinator: Works to secure sponsorships for sports teams or events, managing relationships with sponsors and ensuring proper execution of agreements.
  3. Event Planner: Plans and coordinates sports events, including ticket sales, venue logistics, and marketing promotions.
  4. Digital Marketing Specialist: Manages online marketing campaigns for sports teams, using social media, email marketing, and website optimization techniques to drive fan engagement and ticket sales.
  5. Public Relations Manager: Handles media relations and public image for sports teams, coordinating press conferences, writing press releases, and managing crisis communication.


Minneapolis offers an exceptional environment for sports marketing professionals. With a thriving sports industry, passionate fans, and a range of job opportunities, Minneapolis is the gateway to success for those looking to make a career in sports marketing.

What are some sports marketing jobs available in Minneapolis?

There are several sports marketing jobs available in Minneapolis. Some popular ones include sports marketing coordinator, sports marketing manager, sports marketing director, and sports sponsorship coordinator.

What skills are required for a sports marketing job?

Some of the skills required for a sports marketing job include strong communication skills, knowledge of sports and marketing, ability to work in a team, creativity, and the ability to think strategically.

How much does a sports marketing coordinator in Minneapolis typically earn?

The salary of a sports marketing coordinator in Minneapolis can vary depending on experience and the size of the company. On average, a sports marketing coordinator can earn between $40,000 and $60,000 per year.

What is the role of a sports marketing director?

A sports marketing director is responsible for overseeing all marketing activities related to sports. They develop marketing strategies, manage marketing campaigns, build relationships with sponsors, and work closely with the sales team to drive revenue.

Is a degree in sports management required for a sports marketing job in Minneapolis?

While a degree in sports management can be beneficial, it is not always required for a sports marketing job in Minneapolis. Many employers also consider candidates with degrees in marketing, business, or a related field.

What are some companies in Minneapolis that offer sports marketing jobs?

Some companies in Minneapolis that offer sports marketing jobs include the Minnesota Timberwolves, Minnesota Vikings, Minnesota United FC, and the University of Minnesota Athletics Department.

The Best Careers in Sports

Sports Management – A Goldmine Of Opportunities | Nilesh Kulkarni | TEDxDYPatilUniversity

Leave a Reply

Your email address will not be published. Required fields are marked *